In the interest of time, I made a 10-second motion poster.
It fell flat. Nobody cared — and honestly, they were right. It had no story.
So this time I went the other way. Claude helped me generate the script and the scene, and what followed was 5 hours of work for 60 seconds of video. Here's the whole messy process:
Started with a script from Claude, then fed it my changes back and forth until it actually said what I wanted it to say.
Found the opening footage on Envato. Dug around Envato some more for template videos to pull inspiration from.
The main scene came from an AI-interaction chat template on Envato — I lifted it and rebuilt it in our colours, wired to our script. Used another Envato video template to build the logo opener.
Downloaded background music from Envato too.
And still... it hadn't quite become something I'd call interesting.
So I layered in some sound effects. That's when it started to turn a corner.
Then the voice narration went in. Then some text animation with a bit of movement to it.
Compiled the whole thing in After Effects.
Turns out the difference between a poster nobody remembers and a video that holds someone for 60 seconds isn't the tool — it's the story you decide to tell with it.