01. The Business Challenge

Claritel needed to enter the crowded B2B AI telephony market. The barrier wasn't just functionality; it was trust. In an industry dominated by legacy players, a "startup" look is a liability.

02. Solving Complexity — The "Data Density" Challenge

The Admin Portal is the heart of the product. The technical challenge was that Admins needed granular visibility on five different dimensions simultaneously: Real-time Status, Performance, Audit Trails, Verification, and Login Times.

The UX Problem: Displaying this much dense data typically results in a "spreadsheet UI"—cluttered, overwhelming, and hard to scan.

The Solution: Intent-Based Information Architecture
I rejected a long-scroll dashboard in favor of a Context-Aware Tab System. I mapped the user’s mental model to the interface, separating "Monitoring" tasks from "Reviewing" tasks.

03. The "Speed-to-Build" Strategy

A Founding Designer must protect engineering resources. To ensure we hit the 4-week deadline, I built for implementation efficiency using an "Atomic First" approach.

• Standardized Components: Created a library of 30+ reusable components (data cards, status badges, filters) using Figma Tokens.
• Dev Handoff: Provided "Red-lined" specs specifically for edge cases (empty states, API timeouts) so developers never had to guess.
• Impact: Reduced frontend development time by ~40%, allowing us to hit the launch window.

04. The Strategic Pivot (Kill Your Darlings)

The hardest part of design is deciding what not to build. We initially planned a dashboard full of rich, AI-driven data visualizations (charts, trend graphs).

The Rationale: The immediate user need was tracking agents, not analyzing long-term trends yet. By cutting the charts, we saved critical engineering days and started billing customers sooner.

05. Brand Identity: Humanizing the AI

B2B Telecom tools often look robotic and cold. To differentiate, I positioned Claritel as the "Human" AI.

• Visual Language: Used rounded corners, soft shadows, and a "Trust Blue" palette to counter the legacy feel of competitors.
• Full Stack Design: I designed and built the marketing website myself in 5 days, ensuring the brand story was consistent from the ad to the app.

06. The Business Impact

• Velocity: Went from Concept to Live Product in exactly 4 weeks.
• Revenue: The cohesive design and clear UX helped the founders demonstrate value, closing ₹5,00,000 in initial business contracts immediately post-launch.
• Scalability: The V1 "List-based" architecture successfully laid the foundation for the V2 roadmap.